I’ve been helping Sales teams get more productive for 6 years now
And the truth is…
Many of them are running a marathon on a treadmill.
They’re trying really hard, but aren’t going anywhere.
Why?
They’re doing a lot of manual work
Work that they weren’t hired to do
How much you ask?
Well, on the low end, I see 12 hours a week wasted per rep
On the high end?
As much as 20 hours of their week spent on non-sales activities
That’s 30% - 50% of their time!
See…
Productivity is less about “how much you do”
And more about “what you do.”
You can build a Sales dream team but if they have to:
- Enter data manually
- Research & click around for 15 mins per lead
You can’t really blame them for not performing.
Okay, so it’s a big problem. We get it now.
What does the business do about it?
Step #1: Find the biggest time waster
Each business is different
All with unique processes
This means you should spend time here to figure this out for yours
These questions will help:
- Where do you spend the most time typing in Salesforce?
- What are 3 things you know you have to do every single day in Salesforce?
- What’s a recent deal that took longer than expected to close? What delayed it?
These actions will help:
- Sit with your best rep for 1 hour and ask them to walk you through their flow
- Ask your sales director what his reps complain about the most in Salesforce
- Talk with your CS department to get feedback from customers on
Now that you know the problem...
How does the business know if they can automate it?
Step #2: Vet the problems
Now that you have a list of the problems
We have to see if they are repeatable
Repeatable such as:
“Every time I pull up a lead I have to do my own research to see if it’s any good”
^ This is a repeatable problem (lead scoring)
And not to mention a MASSIVE problem we can solve with Salesforce automation
The last client we implemented lead scoring for saved $56,250 a year
That's great for them but...
How much will your business save?
Step #3: Seeing the Benefits
Every business has 1 goal
Make money.
If they can’t do that, it’s not a business
So making sure the stakeholders see the cost savings BEFORE building solutions…
That’s the crucial step we don’t want to skip
If you do?
- Businesses could lose money
- Your peers don’t help progress it
- Ultimately… sinking the project before it started
So let’s break this down:
What does 1 person have to do to score a lead?
- Find their ARR
- Find if they’ve read your emails
- Find what their job title is
- Find how many times they visited your website
Avg. time spent = 15 mins per lead
What’s the average amount of annual leads?
Depends but for clients I’ve worked with doing at least $20M ARR…
Avg. annual leads = 5,000
What’s the hourly rate for your Sales rep doing this work?
Avg. USA annual salary = $94,000 ($45/hour)
Okay let’s calculate all that now to get our cost savings
It’ll take 1 hour per 4 leads
That’s 1250 hours per year if we get 5,000 leads
To understand that number better
That’s 156 working days!
As far as the money…?
$45 x 1250 hours = $56,250
So to be clear here…
If you do NOT have lead scoring in your business automated
You are losing 156 days of work AND $56,250 in costs...
The stakeholder’s eyes should now be wide open
That’s a MASSIVE problem to leave unsolved
So let me do you one even better…
Here's how your business can implement this EXACT strategy
Step #4: Lead Scoring Setup
I shared the video below for you