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1 System to Save You $56,250

I’ve been helping Sales teams get more productive for 6 years now. And the truth is…
Jordan Nelson
Jordan Nelson
April 9, 2024

I’ve been helping Sales teams get more productive for 6 years now

And the truth is…

Many of them are running a marathon on a treadmill.

They’re trying really hard, but aren’t going anywhere.

Why?

They’re doing a lot of manual work

Work that they weren’t hired to do

How much you ask?

Well, on the low end, I see 12 hours a week wasted per rep

On the high end?

As much as 20 hours of their week spent on non-sales activities

That’s 30% - 50% of their time!

See…

Productivity is less about “how much you do”

And more about “what you do.”

You can build a Sales dream team but if they have to:

  • Enter data manually
  • Research & click around for 15 mins per lead

You can’t really blame them for not performing.

Okay, so it’s a big problem. We get it now.

What does the business do about it?

Step #1: Find the biggest time waster

Each business is different

All with unique processes

This means you should spend time here to figure this out for yours

These questions will help:

  • Where do you spend the most time typing in Salesforce?
  • What are 3 things you know you have to do every single day in Salesforce?
  • What’s a recent deal that took longer than expected to close? What delayed it?

These actions will help:

  • Sit with your best rep for 1 hour and ask them to walk you through their flow
  • Ask your sales director what his reps complain about the most in Salesforce
  • Talk with your CS department to get feedback from customers on

Now that you know the problem...

How does the business know if they can automate it?

Step #2: Vet the problems

Now that you have a list of the problems

We have to see if they are repeatable

Repeatable such as:

“Every time I pull up a lead I have to do my own research to see if it’s any good”

^ This is a repeatable problem (lead scoring)

And not to mention a MASSIVE problem we can solve with Salesforce automation

The last client we implemented lead scoring for saved $56,250 a year

That's great for them but...

How much will your business save?

Step #3: Seeing the Benefits

Every business has 1 goal

Make money.

If they can’t do that, it’s not a business

So making sure the stakeholders see the cost savings BEFORE building solutions…

That’s the crucial step we don’t want to skip

If you do?

  1. Businesses could lose money
  2. Your peers don’t help progress it
  3. Ultimately… sinking the project before it started

So let’s break this down:

What does 1 person have to do to score a lead?

  • Find their ARR
  • Find if they’ve read your emails
  • Find what their job title is
  • Find how many times they visited your website

Avg. time spent = 15 mins per lead

What’s the average amount of annual leads?

Depends but for clients I’ve worked with doing at least $20M ARR…

Avg. annual leads = 5,000

What’s the hourly rate for your Sales rep doing this work?

Avg. USA annual salary = $94,000 ($45/hour)

Okay let’s calculate all that now to get our cost savings

It’ll take 1 hour per 4 leads

That’s 1250 hours per year if we get 5,000 leads

To understand that number better

That’s 156 working days!

As far as the money…?

$45 x 1250 hours = $56,250

So to be clear here…

If you do NOT have lead scoring in your business automated

You are losing 156 days of work AND $56,250 in costs...

The stakeholder’s eyes should now be wide open

That’s a MASSIVE problem to leave unsolved

So let me do you one even better…

Here's how your business can implement this EXACT strategy

Step #4: Lead Scoring Setup

I shared the video below for you

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